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John | July 31, 2005Business 101: If you’re a fad, realize it
Low-Carb Pioneer Atkins Files Chapter 11
One of the things the dot.com bubble taught observant business executives is that, if your business is growing as the result of some “fad” or “buzz”, you shouldn’t allow your business plans to include the belief that the trend will continue indefinitely.
There are many examples of companies who believed their own hype, and paid dearly for that mistake.
I think the worst thing a CXO can do is read the glitterati articles written about their businesses in the trades. It’s almost like a starlet believing everything written about her in Entertainment Weekly.






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