http://usa.visa.com/merchants/risk_management/card_present.html

To compain to Visa, call 1-800-Visa-911, 1 6 (card number)# and ask to file an incident report against a merchant for requiring ID. You will get people there sometimes who tell you the same thing your bank did when you called them.

You could also send an email to the movie chain’s corporate office.

I would suggest including the following evidence in your email:

The procedure to process a Visa transaction is shown here:
http://usa.visa.com/merchants/risk_management/card_present.html?it=c|/merchants/risk_management/index.html|Card-Present

The procedure outlined above states to swipe the card and obtain a signature and then verify the signature on the card against the signature on the receipt.

Also from Visa’s website, Visa’s rules below on Print Page 29 or PDF page 34 of this document: http://usa.visa.com/download/merchants/card_acceptance_guide.pdf state that merchants may not make identification a condition of sale.

MasterCard rules are similar.

Below is in regards to the MasterCard “Chargeback Guide” located at: http://www.mastercard.com/us/wce/PDF/TB_CB_Manual_5_08.pdf

Please read pages 76-78 of the “Chargeback Guide” which explain acceptance procedures and discuss when to call for authorization. Note that nowhere in the acceptance procedures does it say to ask for ID, and nowhere in the reasons to call for authorization does it say to do so when a cardholder refuses to provide ID.

Item 7 on page 77 discusses “unique transactions” and says that the merchant is to request identification for those transactions (excluding truck stop transactions). If you go to pages 97-99, it shows what type of transactions qualify as “unique transactions.” The transactions I have had to show ID for at your establishment do not fall into the “unque transactons” listed on pages 97-99.

Now moving to page 131 is the “honor all cards” rule which states that a merchant cannot have a policy in place that discriminates against customers who pay with a Card. By requiring customers who are paying with a Card to show ID, you are discriminating against a customer who pays with a Card by requiring them to present identification which you do not have non-Card customers do.

Also on page 131 is the “cardholder identification” rule which states that a merchant may not refuse to complete a transaction solely because a cardholder has refused to provide additional identification.

Also on MasterCard’s website is a “Contact Us” page that records reports of merchants who are not following their terms which can be found here: http://www.mastercard.com/us/personal/en/contactus/merchantviolations.html